The Pennies journey, from concept to high street
The Pennies journey
Our vision is that wherever consumers use a card for payment, whether online, in shops or even on their mobile phones they are given the opportunity to donate a few pennies to charity – micro-donation in action. That vision is becoming a reality.
Many people and organisations have been involved in the journey which has brought Pennies, the electronic charity box, to the UK public. Retailers, payment technology providers, foundations and charities have all joined the Pennies movement to open up this new fundraising channel for UK charities.
Everyone who has contributed to Pennies has been united by one aim: through Pennies to make giving micro-donations easy and affordable for everyone to join in to raise funds for charities at a time when they are desperately needed. Independent of cause and channel Pennies is a new channel for the old habit of dropping a few coins into a charity box on the shop counter, brought up to date for when we pay by card.
Pennies launched on November 1st 2010 with our first retailer, Domino’s Pizza, which gave us immediate national reach via their online ordering service, with pizzas collected or delivered from over 600 outlets throughout the UK. Zizzi restaurants and Travelodge quickly followed and so the movement began.
Launch with Domino’s Pizza online
Winner of Technology4Good award
Launch with first in store retail chain, The Entertainer
Shortlisted by Third Sector magazine for Britain’s Most Admired Charities awards in the Most Innovative Charity category.
Pennies celebrates one year on at BAFTA with 1 million donations
Domino’s Pizza customers donate 1 million times
Pennies with Zizzi’ is project of the year and wins category prize for Corporate, Social and Environmental Responsibility at the 8th Real IT Awards
The Entertainer donations reach £150,000
Domino’s Pizza launches mobile app including Pennies
Winner of best not-for-profit IT project in the UK IT Industry awards.
Pennies celebrates 3.5 million donations and 100% growth year on year at 2nd anniversary event at BAFTA.
New partners join us including DFS, Monarch, Barclaycard, Sage Pay
Pennies reaches the £1M raised for charity milestone, from 4 million consumer donations