What is Pennies and the electronic charity box?
The Pennies Foundation has created Pennies, the electronic charity box. Pennies is designed to make giving to charity easy, quick and affordable. It’s new, inclusive and will raise additional money for many UK registered charities.
With one touch of a button shoppers can choose to donate a few pennies in private when they pay by debit card, credit card or electronically. It is just one button on the Chip and PIN machine in-store, or one click of the mouse online.
We then add the pennies together and give all of the money that’s been collected to UK charities, big and small.
It’s all about the many not the few: many consumers giving pennies, through many retailers to many charities.
Pennies are powerful – a few pennies a month from many people add up to millions of pounds. It would take just 8 pence a week (just over £4 a year) from half of the UK’s card-holders to raise £89 million a year.
Pennies is all about:
- Giving that’s easy and secure, just one touch of a button.
- Giving pennies not pounds to charity
- Giving that is a choice every time not a commitment
- Giving privately without pressure
