Find out how Pennies is changing the way we give
We’re familiar with the idea of dropping the coins from our change into the charity box sitting on the shop counter. These boxes used to be everywhere, but as we pay for our shopping more and more by card, they’re becoming less common. In recent research, 4 in 10 people said that they see these boxes less frequently than they used to. Another 30% said that they barely notice them at all.
That’s where Pennies comes in. The electronic charity box is exactly the same idea, but it works when we pay by card or electronically. That also means that it works just as well whether we are shopping on-line or in a high street shop or in a restaurant.
Whichever way you shop, donating to charity through Pennies couldn’t be easier: just press ‘YES’ on the Chip and PIN machine, or click the ‘DONATE’ button online. That’s all you need to do to send your small change to charity. The Pennies Foundation then ensures that all of your donations are received by charities.
It’s quick: one small step in the payment process, it’s your choice every time and it’s private too, there’s no pressure or commitment to give.Â
Sources: 2010 Statistical release, Payments Council, ‘The way we pay 2010’ Payments Council and statistics from the UK Card Association (2009)
