Charities can raise funds via Pennies…
…through corporate partnerships
If your charity has corporate partners who have card paying customers we can work with you and them to ‘enable’ Pennies online or in their stores. Corporate partners can come from a range of industries, including hospitality, retail, leisure and sports.
Pennies can be included as part of a charity’s pitch to a prospective partner. We can provide materials and guidance to help you include Pennies as part of a presentation.
…by implementing Pennies in their own shops
If your charity has its own chain of shops, or even an online store, we can work with you to make Pennies available for customers paying by card in your outlets. Charities are already beginning to take this route and are seeing extra electronic donations being made by customers shopping in their stores.
Pennies is inclusive and we have worked with retailers that range in size, both online and in-store. As you might guess, the larger the retailer the more donations the nominated charity is likely to receive. But if you know of any retailer – large or small – who might be interested, get back in touch and we can explore any further options from there.
Please contact us to explore whether we can work together to generate more funds for you through Pennies.
Email us or phone +44 (0) 20 7600 9286
General criteria for retailer and Pennies nominated charities:
All of the charities that are supported through Pennies will be registered with one or more of the three charity regulators in the UK. These are the Charities Commission, England & Wales, the Office of the Scottish Charity Regulator and once it is fully operational the Charities Commission for Northern Ireland. All nominated charities must also be active and solvent.
We do not believe that it is our role to provide charities with grants that are of a size to distort their purpose. For this reason the maximum total grant that will be given in any 12-month period will generally not exceed 10% of the charity’s average gross income for the last three years.
Charities whose purpose is the promotion of a specific religious or political view will not be eligible for nomination.