Give your customers the choice
Pennies is a cost-effective and straightforward way for you to offer your customers the choice to join in, and make even more of a difference to the charities you and your staff already support. Or you can choose to bring new charities on board.
Customers like it
Customers are donating through participating retailers. There is also compelling research support, gathered over three years – 63% of UK adults say that they want to give in this way, rising to 74% of under 34’s.
It raises significant additional funds for chosen charities
As of May 2012, Pennies has received 2 million donations, raising £500,000 for 29 charities.
It is flexible
Charities can be added to or changed to align with brand values and CSR priorities.
Micro-donations are relevant
There’s an opportunity to lead the way with this new method of giving. As of May 2012, we’ve had over 300 press articles.
It is easy and cost effective to implement and maintain
Implementation is quick and inexpensive. There is no need for EMV recertification by acquirers and no PCI-DSS implications.
Risk is low, it’s already working
Domino’s Pizza, Travelodge and Zizzi were some of the retailers to adopt Pennies in 2011. They were joined by Screwfix, Party Pieces, BuySpares and Contact Lenses Express in 2012, with others at various stages of discussion to go live in the next few months.
Contact us to find out how to switch Pennies on and invite your customers to be a part of your corporate responsibility programme.
Email: info@pennies.org.uk
Tel: +44 (0) 20 7600 9286
