Our first retailer talks about Pennies
Their customers said:
“I like the new charity stuff. Very nice idea, roundings are always a waste, in this way they become useful for someone.”
“I like the new option to round up the price of your order to donate a few pence to charity. If everyone who orders donates just a few pence, it can make an enormous difference to the world, so I appreciate the opportunity to quickly and easily make a small donation.”
“I think the donation to charity by rounding up to the nearest £ is a great idea:)”
Their senior team said:
Chris Moore, CEO, Domino’s Pizza Group
“Pennies is such a great idea, and we are all delighted with the generosity of our customers. It is simple to use and has been simple to implement in the business too. We are genuinely chuffed to have been the first company to get involved.”
Nick Mortimer, IT Manager
“On-line is a core part of Domino’s sales model, with internet sales rising. This makes speed, simplicity and the stability of all the changes we make to the site crucial business factors. My initial reaction to the idea of Pennies was that it would be too complex and difficult to implement. It was actually one of the quickest and most straightforward implementations of 2010, it’s stable, simple to operate and given the number of people who choose to round-up, popular with our customers too.”
Georgina Wald, Corporate Communications Manager
“Our customers have really taken to the Pennies initiative. It provides an easy way for them to donate a small amount to charity with the added benefit of being part of something big.
In the first eight weeks, over 100,000 customers donated, raising over £25,000 – and this is great news that we can share with them through channels like Facebook and Twitter.
It also provides a fantastic way to support our corporate donation to Special Olympics and it is simple and easy to manage. It’s such a great idea – and I’m sure that many more companies will be signing up.”
