You can give a few electronic pennies with one click of a button as you shop with our participating retailers.

Each retailer teams up with one or more charity – big, small, local or national – and that’s where most of the money raised through their outlets will go. The remainder goes to other UK charities. As more retailers join in over time, many charities will benefit.

It will be clear to you where your pennies are going before you press ‘YES’.