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Messages of support

Pennies is such a simple idea, everyone gets it and they are happy to say so.

Martha Lane Fox

UK Digital Champion

My charitable foundation Antigone is always on the look out for clever ways technology can breathe new life into the charitable sector . Pennies, the electronic charity box, does just that. Online and digital high-street transactions are now very much ingrained in our daily life – it’s time to bring the shop counter charity box into the digital realm. Pennies’ simple yet clever technology can make a real difference when the charitable sector needs it most. It’s quick, easy and there’s no pressure. I wish Pennies every success.

Emma Forbes

TV and Radio Presenter, Founder of

If you want to do something to help charities in a way that is easier than you can imagine, check out Pennies, the electronic charity box, it’s fabulous.

Joanna Shields

Chief Executive, Tech City Investment Organisation

The opportunity for Pennies is enormous and the time is right to offer consumers the choice to make charity micro-donations.  Many of us now buy a lot online; this spans from groceries to clothes and books.  The opportunity to offer Pennies to people when they’re making those transactions is ideal, all of us want to help, and often feel like we can’t.  To have an opportunity to make a difference with just a few pennies, as part of a behaviour we’re already doing is fantastic.

Rachel Riley

TV Presenter

This is such a clever way of fundraising, a few extra pennies given by a few people a few times will quickly add up to a huge amount of help for a great many charities.  I’m proud to add my support and electronic loose change to Pennies!

Richard Curtis

Screenwriter, Film Producer and Founder of Comic Relief

It’s simple. It’s 365 days a year and it will change lives every day.

Austin Healey

Former England Rugby Union Player

I love pennies because it is so simple yet so effective as most of the best ideas are. Helping people donate small amounts everyday will be a massive boost for good causes.

Gary Barlow


I love the idea that if we could all give a tiny amount of money, loose change really – micro-donations – we really could make the pennies add up to something truly significant.

Fiona Phillips

TV Personality

The idea of sending pennies to charity at the touch of a button when you shop is absolutely brilliant.

Jeremy Irons


What a simple way to encourage more people to donate. Just a few pennies from everyone quickly adds up to significant amounts for charities.

Ian Filby

Chief Executive, DFS

The Pennies way of donating to charity is a really excellent method because it’s just so simple. We are incredibly excited at DFS to be able to give our customers the opportunity to donate a few pence to charity.

Sir Stuart Rose


I’m delighted to endorse the Pennies Initiative. I know consumers want to make a difference but they often don’t know where to start. Pennies provides an answer, with a few pennies donated across thousands of transactions we can start to build up a big pot of money to make a real difference on important community issues.

Simon Black

CEO, Sage Pay

“Sage Pay is really excited to be working with Pennies to build a very long-term relationship. Our partnership with Pennies will enable tens of thousands of businesses to allow their customers to make donations to charities online.”

Edward Fox


I am very glad indeed to continue my support for the work of the Pennies Foundation and to wish you a continuing success for the important aim of its cause.

Ritz Steyler

CEO, Servebase

“Pennies offers a fantastic opportunity for the payments industry to get involved and make a difference to charitable giving in the UK. We’re delighted to be introducing it from 2013.”

Alastair Lukies

Founder, Monitise PLC

I first heard of Pennies back in 2009 and immediately saw its potential.  It’s one of those strong, simple but innovative ideas that will become part of normal life, one of those things we can’t remember not being there.   Pennies chimes well with the Monitise way of doing things too with its entrepreneurial approach and a product that is easy, secure and convenient.

I’m committed to working with this charity to maximise the impact of digital giving and see some great opportunities ahead.

Mark Henderson

Chairman, Gieves & Hawkes

Pennies is a very simple, elegant way of raising a lot of money for charity. Gieves & Hawkes are delighted to embrace the scheme.

Sanjay Vadera

Chief Executive, The Fragrance Shop

We like the Pennies way of donating to charity because we think it’s very simple and it’s a very private way for our customers to be able to donate without a person asking them.

Alan Pollard

President 08-09 BCS; Judge IT Industry Awards

Pennies was the clear winner in the Not for Profit category of the 2012 IT Industry Awards and justly deserves the accolade.  The project has enormous potential for growth and offers an innovative and ingenious way of making charitable giving quick, easy and painless. We said at the Awards Ceremony that the project has the potential to revolutionise charitable giving and I am fully expecting this to happen. I do hope that more and more retailers – both online and in the high street – follow the lead of the pioneers and support this very worthy newcomer to the field.

Ben Hart

Director of Marketing & Ecommerce, Evans Cycles

By partnering with Pennies and SOGB, we’re able to help a group of people who wouldn’t normally take part in cycling to get more involved in this activity. We think Pennies is a really unique way of supporting an organisation and by allowing our customers to get behind our fundraising efforts, hopefully we can make a big impact and achieve something amazing.

David Coffer

Chairman of The Coffer Group

This is a wonderful new channel for the old habit of dropping a few coins into a charity box on the shop counter, brought up to date for card and internet transactions. Harnessing the concept of micro-donations and aligning with the increasing use of cards for in-store and internet shopping, Pennies has already proved its success and I hope many more operators adopt this scheme. I’m delighted to be able to support them.

David Williams

Operating Partner, Duke Street

The Pennies Electronic charity box is a really easy and affordable way for UK shoppers to donate to UK charities.  It works across any shopping channel and will help many UK charities regional and national, plus for retailers, they are able to nominate their chosen charity or charities. A win, win for everyone.

Sir Ian Cheshire


I think Pennies is such a brilliant way to give to charity. It's really easy for customers, it fits right in with the retail operations cycle... and it gives people the chance to do the right thing.