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Pennies

The Entertainer and four children’s hospitals case study

Key info

  • "We've experienced absolutely no slowdown in the speed with which customers use our tills. It has been seamless. Working with Pennies has been a dream." Gary Grant, MD and Founder, The Entertainer
  • Raised over: £100K in six months
  • Available: In-store (70+)
  • thetoyshop.com

Donating to children’s hospitals proves popular with toyshop customers

After being introduced to The Entertainer by our payment technology partner YESpay International, Pennies was launched across the retailer’s nationwide stores in August 2011.

This partnership proved to be lucrative, not least because the four children’s hospitals nominated to benefit from donations made through The Entertainer resonated strongly with customers. People were quick to donate, raising in the first week what was normally achieved in a year through the traditional physical charity box.

Donations have flooded in ever since, reaching the record amount of £13,000 in one week during the Christmas period. After just six months, over £100,000 had been raised for the children’s hospitals.

How these pennies are helping to save lives

The second half of this impressive story is the far reaching impact of these donations. Quickly put to use, this money has significantly helped to refurbish emergency departments and provided specialist cancer equipment, art and play facilities and overnight accommodation for parents and families. Donations have helped Great Ormond Street Hospital move closer to a new kidney centre and made spending Christmas in Alder Hey easier thanks to new arts and crafts supplies.

They’ve also covered the cost of building a private parents room at Birmingham Children’s Hospital and nearly one hundred miles away in Bristol, these funds have already helped Bristol Royal Hospital for Children’s fundraising charity Wallace & Gromit’s Grand Appeal reach a momentus £1 million campaign goal. Now your pennies are contributing to their Children’s Heart Appeal and the mission to create a new ‘cardiac hybrid theatre’ to revolutionise treatment for patients. Some of whom are just days old, like Ellen (pictured) who was born with two heart defects and underwent an 8 hour surgery.

Read the story of Ellen’s survival and how your pennies are helping the skilled and dedicated cardiac team in Bristol save more children.