Early success at Domino’s shows that Pennies is popular with pizza lovers
Domino’s Pizza was the first company we worked with, launching Pennies on their website back in November 2010. Being the earliest organisation to come on board, there were a few concerns from Domino’s staff about how easy Pennies was to implement and how it would be received by their customers. But after a smooth two week implementation period, Pennies was up and running on their website and after the first week, customers had pressed the ‘Donate’ button over 12,000 times. It was clear Pennies was a simple, popular and lucrative way for charities to raise funds from customers of their corporate partners.
No one could agree with this more than Domino’s main charity partner Special Olympics GB. Eighteen months after launch, customers had donated over £300K, the majority of which went to SOGB to help them grow their programme and support athletes with learning difficulties as they develop their ability and talents.
Donations make a difference for thousands of athletes
These important funds help the charity reach more people like James, a judo champion with a profound learning disability who, thanks to SOGB, has brought medals home from competitions around the world. He discovered new abilities and talent and has now become an advocate and role model for other athletes in his community.
The charity currently helps around 8000 athletes like James who benefit from the year round sports programme but there are an estimated 1.2 million people in Great Britain with an intellectual learning disability so SOGB has big plans to increase their reach. By 2013, they aim to grow the programme from 8000 to 20,000 athletes so more people can be helped to transform their lives through sport and donations made by customers at Domino’s are making a significant contribution towards this goal.
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