Britain’s largest toy retailer, The Entertainer, has raised £4 million for four leading UK children’s hospitals through its long-standing partnership with micro-donation charity Pennies. The milestone means Alder Hey Children’s Hospital, Birmingham Children’s Hospital, Bristol Children’s Hospital and Great Ormond Street Hospital Charity have each received more than £1 million to support vital care, specialist equipment and family services.
Making giving simple, every day.
We’re the leading UK charity working to protect and grow micro-donations. We partner with retailers and payments providers to support charities in need, and we urge you to join us.
























micro-donations made to date
Creating impact, together.
Customers have made millions of micro-donations with Pennies. Together with our partners, we’re making more pennies count for hundreds of charities every year.
Micro-donations matter.
A trusted leader in digital micro-donations, Pennies has created a movement that offers businesses a powerful way to demonstrate social purpose, helps charities make a greater impact, and gives consumers an affordable way to donate without cash as part of their daily lives.
Our mission
To protect and grow micro-donations, creating digital ways to donate the small amounts that mean so much to charities.
Our vision
Making giving every-day. One day, everywhere we shop, socialise and pay we will be able to give a few pennies to charity.
Solutions and benefits.
In an increasingly cashless society, our digital charity box provides an accessible way to add a small donation to purchases when paying by card, digital wallet or in-app. Pennies is a simple, affordable, and private way to donate, with 100% of funds raised going to charity.
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Latest news and stories.
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The Entertainer Raises £4 Million for Four UK Children’s Hospitals Through Pennies Partnership
Britain’s largest toy retailer, The Entertainer, has raised £4 million for four leading UK children’s hospitals through its long-standing partnership with micro-donation charity Pennies. The milestone means Alder Hey Children’s Hospital, Birmingham Children’s Hospital, Bristol Children’s Hospital and Great Ormond Street Hospital Charity have each received more than £1 million to support vital care, specialist equipment and family services.
Pennies Unveils New Advisory Board Members and Ambassadors to Champion Micro-Donations
Pennies announces the appointment of new members to its Advisory Board alongside newly appointed Ambassadors, as momentum behind digital giving continues to grow across sectors.
Pennies scales leadership team to support rapid growth of micro-donations
Pennies has strengthened its senior leadership team with the appointments of Marian Duxbury as Chief Finance Officer and Jim Dolan as Chief Transformation and Technology Officer, while Co-Founder and Finance Director Peter Nugent will retire later this year and remain closely involved as a trustee of the charity.
Support Pennies too.
We’re the leading UK charity determined to grow micro-donation opportunities for all. As well as partnering with us, you can support our mission with a direct donation too, helping us invest in the tech to unlock millions more donations for charities in our communities.
Start your journey now.
From retail, hospitality and technology brands looking to make a real difference, to charities looking to boost their impact, now is your chance to join the micro-donation movement.






